I wrote the Sitecore Personalization guide for Niteco a couple of weeks back and thought about sharing it here. I personally feel that this is the most extensive e-guide on Sitecore Personalization on the internet and i have tried to cover everything related to it.
Inside the e-guide you will find the following topics covered in detail.
- How to get the most out of Sitecore’s Personalization tools
- How Does Personalization Work (with a simple example)
- Identifying User Behavior
- Context Marketing
- How to check your Digital Maturity Level
- Challenges of Personalization
- Why Sitecore?
- What Sitecore offers OOTB
- Sitecore Personalization Rules
- Approaches to Personalization
- Sitecore Personalization Pre-Requisites
- Tools for Personalization
- Content Architecture – Habitat / Helix
- A Personalized World